Director of Brand, Communication & Storytelling
Lakewood, CO
Full Time
Senior Manager/Supervisor
About Bloom Healthcare
Bloom Healthcare is a physician-led, home-based care organization serving patients with complex medical needs. We bring primary care, serious illness care, and hospice together into one integrated model—supporting patients and families over time through continuity, strong relationships, and shared clinical judgment.
As a high-needs ACO, we focus on outcomes that matter most: time at home, quality of life, and responsible stewardship of care. Our culture is grounded in Integrity, Commitment, Innovation, and Excellence, and we believe meaningful work and professional growth should go hand in hand.
Bloom is consistently among the highest performing ACOs, delivering on the coveted Triple Aim of improved care outcomes, patient experience and reduced cost.
Each day, Bloom is responsible for the care of over 10,000 patients across three states and is a recurring Top Place to Work, as recognized by the Denver Post.
Position Summary
Own and elevate Bloom’s brand, voice, and narrative. You will translate real outcomes, patient impact, and organizational wins into clear, credible stories for partners, communities, and teammates.
This role exists because Bloom’s impact has outpaced our ability to tell our story well.
Core Responsibilities:
Brand & Voice
The salary for this position is competitive and commensurate with experience. The total compensation pay range for this role in the state of Colorado typically falls between $160,000 - $180,000 annually with the potential for performance-based bonuses and other benefits. Actual compensation may vary based on factors such as qualifications, experience, and location within the state.
Bloom Healthcare only contacts through official channels using the @bloomhealthcare.com domain. We are aware of a fraudulent Gmail account impersonating our recruiting team and have reported it to Google.
Bloom Healthcare is a physician-led, home-based care organization serving patients with complex medical needs. We bring primary care, serious illness care, and hospice together into one integrated model—supporting patients and families over time through continuity, strong relationships, and shared clinical judgment.
As a high-needs ACO, we focus on outcomes that matter most: time at home, quality of life, and responsible stewardship of care. Our culture is grounded in Integrity, Commitment, Innovation, and Excellence, and we believe meaningful work and professional growth should go hand in hand.
Bloom is consistently among the highest performing ACOs, delivering on the coveted Triple Aim of improved care outcomes, patient experience and reduced cost.
Each day, Bloom is responsible for the care of over 10,000 patients across three states and is a recurring Top Place to Work, as recognized by the Denver Post.
Position Summary
Own and elevate Bloom’s brand, voice, and narrative. You will translate real outcomes, patient impact, and organizational wins into clear, credible stories for partners, communities, and teammates.
This role exists because Bloom’s impact has outpaced our ability to tell our story well.
Core Responsibilities:
Brand & Voice
- Own Bloom’s brand and narrative across external and internal communications
- Ensure consistency, credibility, and a clear “Bloom voice” grounded in outcomes and evidence
- Translate complex clinical, operational, and outcomes data into human, compelling stories
- Lead content across website, partner materials, internal storytelling, and thought leadership
- Leverage AI tools to enhance the efficiency, quality, and scalability of content production
- Develop and refine clear, differentiated value proposition messaging across key constituents, including payors, congregate care partners, patients, employees, and referral sources
- Ensure messaging is tailored by audience while maintaining a consistent enterprise narrative
- Translate clinical, quality, and economic outcomes into compelling, market-facing positioning
- Manage and coordinate external partners:
- Photographers / photojournalism
- Video production
- Designers, editors, publications, and PR support as needed
- Coordinate Bloom’s presence in publications, press, and earned media
- Support leadership with op-eds, interviews, profiles, and public-facing narratives
- Assist in developing messaging aligned with Bloom’s advocacy and policy priorities
- Support preparation of materials for policymakers, industry groups, and regulatory stakeholders
- Collaborate with leadership on clear articulation of positions on key healthcare issues
- Proactively manage and enhance Bloom’s reputation across stakeholders
- Monitor external perception (media, digital channels, industry sentiment)
- Partner with leadership on communications related to sensitive or high-visibility issues
- Equip Growth/Sales with strong storytelling assets without reporting into Sales
- Work fluidly across teams, earning trust and fluency in multiple domains
- Serve as a thought partner to leadership on how Bloom communicates wins, change, and strategy
- Brand-led, outcomes-grounded, evidence-based
- High-judgment, low-supervision
- Relationship-driven and highly collaborative
- Central to Bloom’s shared services model
- A foundational leadership role building and shaping the Marketing & Communications function
- A demand-generation or performance marketing role
- A people-management role (at least initially)
- A sales reporting function
- Building and leading a function from inception
- Operating at the intersection of strategy, storytelling, and market positioning
- Working within a recognized leader in a healthcare segment advancing the Triple Aim (improving patient experience, improving population health, and reducing cost of care)
- Translating complex healthcare delivery models into compelling, differentiated narratives
- Bloom’s story is clear, consistent, and recognizable across channels
- Outcomes and impact are communicated in a way that is trusted and human, not promotional
- Partners and community better understand why Bloom is different
- Teams feel proud, aligned, and better able to articulate Bloom’s mission and wins
- Bachelor’s degree in Marketing, Communications, or a related field
- 5+ years of experience in brand strategy, storytelling, and communications, with a demonstrated ability to translate complex information into clear, compelling narratives and build consistent, high-impact brand voices across diverse audiences and channels
- Healthcare experience is helpful but not required; credibility, curiosity, and storytelling discipline are essential
- Exceptional writer and editor; able to learn and write in Bloom’s voice
- Strong storyteller who can translate real outcomes into narrative
- Comfortable working directly with senior leaders and clinicians
- Experience coordinating external creatives and publications
- High EQ, strong judgment, comfortable with ambiguity
The salary for this position is competitive and commensurate with experience. The total compensation pay range for this role in the state of Colorado typically falls between $160,000 - $180,000 annually with the potential for performance-based bonuses and other benefits. Actual compensation may vary based on factors such as qualifications, experience, and location within the state.
Bloom Healthcare only contacts through official channels using the @bloomhealthcare.com domain. We are aware of a fraudulent Gmail account impersonating our recruiting team and have reported it to Google.
Bloom Healthcare only contacts through official channels using the @bloomhealthcare.com domain. We are aware of a fraudulent Gmail account impersonating our recruiting team and have reported it to Google.
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